Media convergence

Nowadays, thanks to the thousands of new media technologies, consumers have more choices. Marketing competition speeds up the innovation, and consumers’ loyalty will decline because of another more convenient media technology. Moreover, today’s consumers are more active which means their desires have been expended, and their requirements are more nitpicky. I think that is why Facebook has been more popular than regular blogs. Facebook provides us so many choices such as writing blogs, chatting with friends, sharing pictures, videos so that consumers can reach all their desires in one single web site.

I have watched an interesting video on YouTube yesterday, basically, this video portrays that students are out of self-control when they are facing distractions brought by new technologies. As a matter of fact, this is a normal phenomenon which I can see every day in every class. Once a student opens a YouTube video in his laptop, nobody behinds this student will focus on the professor anymore. I am one of them. However, not every student behaves like us or like what was described in the video. Still, there are a lot of students focusing in class and taking notes carefully instead of chatting or watching YouTube. Although I believe people should be self-disciplined all the time, I can’t deny people have different study habits. I have many friends who can get a very high grade even they watch videos in each class. The most important lesson we should know in this information society is that: control the technology so that you will not be controlled by the technology. What recalls me after watching this video again is the term called media convergence. I have noticed that laptop, facebook, cellphones have all been mentioned in this short video. They are examples of the media convergence which mentioned in our readings. By just looking at students’ behaviors in class, I am startled of the influence which brought by media convergence.